Grow Grit
  • About
    • Publications • Media
    • Contact
    • Events
    • MUST-HAVES
  • Blog
    • 5 Ways to Teach Your Kids Entrepreneurial Skills They Can Use for Life
    • Social skills far outweigh academic success in early years
    • How to Help Children Develop Grit
    • My 2019 Reflections
    • My Top 14 Passive Income Ideas for 2019
    • Why Launching 4 Books in 1 Month Hasn't Made Me Crazy
    • Toughness Between the Ears Serves You Everywhere in Life
    • The Benefits of Juicing
    • The Truth about Home-Schooling
    • Owning a Restaurant
    • Fail. Then, grow grit.
    • I have been married to 4 different men
    • Tennis skills translate to life
    • Goal-setting for kids
    • Boys and businesses
    • I Eat Shit Everyday
    • The process will be slow, but you will succeed
  • Books
    • Ninja Life Hacks Series >
      • Collect Them All
      • Ninja Printables
      • Ninja Journals
      • Ninja Apparel and More
    • Mini Movers and Shakers Series
    • UnicornPreneur Series >
      • Arial, the Astronaut >
        • Astronaut coloring pages
        • Astronaut DIY Craft
      • Arial, the Unicorn >
        • Unicorn coloring pages
      • Arial, the YouTuber >
        • YouTuber Printables
        • YouTuber DIY Craft
      • Arial, the Yogi >
        • Yogi Printables
        • Yogi DIY crafts
      • Arial, the Chef >
        • Chef Printables
        • Chef DIY Craft
      • Arial, the Good Witch >
        • Good Witch Printables
        • Good Witch DIY Craft
      • Arial, the Secret Santa >
        • Secret Santa Printables
    • Grow Grit Series >
      • How to Win the Wimbledon in Pajamas >
        • Wimbledon VideoBook
        • Mental Toughness Growth Plan
        • Tennis DIY Craft
      • How to Win the World Cup in Pajamas >
        • World Cup VideoBook
        • Mental Toughness Growth Plan
        • World Cup DIY Craft
      • How to Win the Gold Medal in Pajamas >
        • LUNCH
        • Grit Growth Plan
        • Olympics DIY Craft
    • Sushi: A Children's Book >
      • Sushi DIY Craft
    • Schools • Bookstores >
      • Adopt a Teacher
  • Health Grit
    • All Recipes >
      • Banana Greek Yogurt Oat Muffins
      • Indulge with moderation
      • Clean Chocolate Candy
      • Maple-glazed Pork with Sweet Mashed Potatoes, Roasted Cauliflower, and Arugula Salad
      • Meal Prep Tips and Ideas
      • Matcha Green Tea Pecan Protein Balls
    • 55 Scrumptious Shakeology Recipes
    • Shakeology
    • BREAKFAST/SHAKES >
      • 55 Scrumptious Shakeology Recipes
      • Crispy Bacon
    • DINNER
    • DESSERTS • SNACKS
    • DRESSINGS
    • MARY'S NUTRITION TIPS
    • MARY'S MINDSET TIPS
    • HOW-TOs
    • Fit Grit >
      • 15 Day FitLife Challenge >
        • 15 Day FitLife Challenge Application
        • 15 Day FitLIfe Membership Page
        • 3 Day Coach Sneak Peek
        • Free FitLife Lifestyle E-book >
          • Free FitLife Lifestyle E-book pdf
      • Fit Challenge Packs >
        • 21 day Fix EXTREME
        • 3 Day Refresh Challenge Pack
        • Insanity Maxx 30
      • Sign Up Free Coaching
      • Yoga
      • HIIT
      • Buns
      • Arms
      • Abs
      • Legs
  • Business Grit
    • Be a Restaurant Franchisee >
      • Restaurant Coaching
    • Be a Writer/Publisher >
      • Author/Publisher Coaching
      • Courses >
        • How to Convert Your Book on Amazon Into a Cash Cow >
          • How to Convert Your Book on Amazon Into a Cash Cow
      • Free For Authors >
        • ​Action Steps to Publish on KDP
        • Self-Publishing Tools
        • Author Tools
        • 7 BEST ways get Amazon reviews >
          • 7 Best Ways to Get Reviews PDF
        • Is a Press Release Really Worth It
        • 7 Strategies for KENP Reads
        • Work on Your Business, Not In It
        • Should You Become an Amazon Influencer
        • My Publishing Journal
      • Publishing Packages
      • Social Media Influencers
    • Be a Coach >
      • The Grow Grit Team
      • Success Stories >
        • FITNESS CHALLENGERS
        • Business Success
      • Coach Academy Members Area
    • Business and Life Coaching
  • Restaurants
    • Nhinja Sushi & Wok >
      • Nhinja May
      • Nhinja Edmond
      • Nhinja Rockwell
      • Nhinja Yukon
    • Nhinjo Sushi • Grill
  • About
    • Publications • Media
    • Contact
    • Events
    • MUST-HAVES
  • Blog
    • 5 Ways to Teach Your Kids Entrepreneurial Skills They Can Use for Life
    • Social skills far outweigh academic success in early years
    • How to Help Children Develop Grit
    • My 2019 Reflections
    • My Top 14 Passive Income Ideas for 2019
    • Why Launching 4 Books in 1 Month Hasn't Made Me Crazy
    • Toughness Between the Ears Serves You Everywhere in Life
    • The Benefits of Juicing
    • The Truth about Home-Schooling
    • Owning a Restaurant
    • Fail. Then, grow grit.
    • I have been married to 4 different men
    • Tennis skills translate to life
    • Goal-setting for kids
    • Boys and businesses
    • I Eat Shit Everyday
    • The process will be slow, but you will succeed
  • Books
    • Ninja Life Hacks Series >
      • Collect Them All
      • Ninja Printables
      • Ninja Journals
      • Ninja Apparel and More
    • Mini Movers and Shakers Series
    • UnicornPreneur Series >
      • Arial, the Astronaut >
        • Astronaut coloring pages
        • Astronaut DIY Craft
      • Arial, the Unicorn >
        • Unicorn coloring pages
      • Arial, the YouTuber >
        • YouTuber Printables
        • YouTuber DIY Craft
      • Arial, the Yogi >
        • Yogi Printables
        • Yogi DIY crafts
      • Arial, the Chef >
        • Chef Printables
        • Chef DIY Craft
      • Arial, the Good Witch >
        • Good Witch Printables
        • Good Witch DIY Craft
      • Arial, the Secret Santa >
        • Secret Santa Printables
    • Grow Grit Series >
      • How to Win the Wimbledon in Pajamas >
        • Wimbledon VideoBook
        • Mental Toughness Growth Plan
        • Tennis DIY Craft
      • How to Win the World Cup in Pajamas >
        • World Cup VideoBook
        • Mental Toughness Growth Plan
        • World Cup DIY Craft
      • How to Win the Gold Medal in Pajamas >
        • LUNCH
        • Grit Growth Plan
        • Olympics DIY Craft
    • Sushi: A Children's Book >
      • Sushi DIY Craft
    • Schools • Bookstores >
      • Adopt a Teacher
  • Health Grit
    • All Recipes >
      • Banana Greek Yogurt Oat Muffins
      • Indulge with moderation
      • Clean Chocolate Candy
      • Maple-glazed Pork with Sweet Mashed Potatoes, Roasted Cauliflower, and Arugula Salad
      • Meal Prep Tips and Ideas
      • Matcha Green Tea Pecan Protein Balls
    • 55 Scrumptious Shakeology Recipes
    • Shakeology
    • BREAKFAST/SHAKES >
      • 55 Scrumptious Shakeology Recipes
      • Crispy Bacon
    • DINNER
    • DESSERTS • SNACKS
    • DRESSINGS
    • MARY'S NUTRITION TIPS
    • MARY'S MINDSET TIPS
    • HOW-TOs
    • Fit Grit >
      • 15 Day FitLife Challenge >
        • 15 Day FitLife Challenge Application
        • 15 Day FitLIfe Membership Page
        • 3 Day Coach Sneak Peek
        • Free FitLife Lifestyle E-book >
          • Free FitLife Lifestyle E-book pdf
      • Fit Challenge Packs >
        • 21 day Fix EXTREME
        • 3 Day Refresh Challenge Pack
        • Insanity Maxx 30
      • Sign Up Free Coaching
      • Yoga
      • HIIT
      • Buns
      • Arms
      • Abs
      • Legs
  • Business Grit
    • Be a Restaurant Franchisee >
      • Restaurant Coaching
    • Be a Writer/Publisher >
      • Author/Publisher Coaching
      • Courses >
        • How to Convert Your Book on Amazon Into a Cash Cow >
          • How to Convert Your Book on Amazon Into a Cash Cow
      • Free For Authors >
        • ​Action Steps to Publish on KDP
        • Self-Publishing Tools
        • Author Tools
        • 7 BEST ways get Amazon reviews >
          • 7 Best Ways to Get Reviews PDF
        • Is a Press Release Really Worth It
        • 7 Strategies for KENP Reads
        • Work on Your Business, Not In It
        • Should You Become an Amazon Influencer
        • My Publishing Journal
      • Publishing Packages
      • Social Media Influencers
    • Be a Coach >
      • The Grow Grit Team
      • Success Stories >
        • FITNESS CHALLENGERS
        • Business Success
      • Coach Academy Members Area
    • Business and Life Coaching
  • Restaurants
    • Nhinja Sushi & Wok >
      • Nhinja May
      • Nhinja Edmond
      • Nhinja Rockwell
      • Nhinja Yukon
    • Nhinjo Sushi • Grill

Is a Press Release Really Worth It?

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The answer is yes. But...And it's a really big BUT.

A press release is worth the time and effort but only if you're willing to put in the time to follow-up with it. Most people who write press releases have no idea what to do with them afterwards. Or at best, they send it to a few local news press and put it on their website. Then, the press release faces a long-forgotten death. 
But there's hope. I've created a checklist of 5 unique but simple, actionable steps that you can do even in your pajamas (hahhaha, I had to..):

1.) Ideally by the time you've finished writing and editing your press release, you will have curated a list of news press contacts to send the release to. These include but are not limited to: news stations, newspapers, news magazines, news radio stations, and online media contacts including relevant bloggers, and editorials. These can be broken down to local, regional, and national. On my google sheets list, I created columns for Editor Name, News, Phone #, Email, Last date of contact, Confirmed(receipt of my press release), Accepted (for publication), Rejected, and Check Back.

2.) Once you've emailed your press release along with high quality photos the news can use, wait a little. The next day, call them to ask if they have received it and tell them that you'd be happy to answer any questions pertaining to the release.

3.) Post on Medium.com. I love medium.com. The reason is your press release will most likely be read for a long time to come. This is great not only for search engine optimization, but for marketing, in general. You can, also, post, a link to your landing page or any other website you want to lead readers to. 

4.) While news press is debating whether or not to feature you, now is the right time to see if you can obtain sponsorships in exchange for free publicity for a small business. Doing this enabled us to receive $750 in additional funds to go to our business. Since this book was about tennis, I called nearby tennis clubs to see if they would like to be featured in upcoming newspaper articles and TV station features in exchange for a kind sponsorship. 

5.) Post your articles in relevant facebook groups. For this specific press release, I posted in tennis groups, racquetball, and pickleball coaching and parenting groups. I try to add something personal with the post like, "This is my son!" or "This is my first book!" And I like to ask questions to garner engagement. 

And that's all! Done from home in your Pjs. Now, if you're like me sometimes you might have doubts about sending it to the press, but fear not! Many a journalists are looking for stories and if you write a well-written one with a good angle, they're sure to pounce on it. Here's a list of the news press that grabbed this one: 
​
Edmond Outlook | Winning On and Off the Court | Aug 2019

Little Reading Coach | How to Win the World Cup in Your Pajamas Book Review | 6/19
​
A Sailor's Wife |CHILDREN’S BOOK REVIEW: HOW TO WIN WIMBLEDON IN PAJAMAS | 6/19

Eugenia Chu |Meet Dynamic Mother and Son Writing Team, Mary and Kobe Nhin | 6/19

​
Mom's Favorite Reads | How to Win Wimbledon in Pajamas Review | 6/19

Niecyisms|Reading is Better When Your Child is the Author of Their Favorite Books|6/19

Edmond Sun | Edmond Eighth Grader Publishes First Self Help Book of It's Kind | 5/19

Edmond Life and Leisure|Edmond Eighth Grader Pens First Book on Mental Toughness |5/19

Edmond Sun Tennis Skills Translate into Business Skills 4/18

LoveTennisBlog |Eighth-grader Writes and Publishes First Book on Mental Toughness | 4/17/19

Digital Journal |Mother-Son duo determined to equip children with essential life skills come up with brand new book series
called Mental Toughness for Kids
 | 4/21/19

News 9 | Edmond Eighth-Grader Writes Motivational Book For Children | 4/24/19 
​
News 4 | Edmond Teen Pens Book with Mom | 4/26/19



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